David Brandi’s 4 Tips to Expand Your Customer Base | Getting out of your comfort zone while formulating a Stellar Sales pitch
David Brandi views building a personal brand
before building a business brand as key in the professional services space. Brandi
and Co have worked hard to build a reputation that has made it easier to win
regular clients over the years.
Try some of the tips from David Brandi to
grow your customers quickly. This article will go through some very simple but
efficient ways of expanding your customer base.
David Brandi’s 4 Tips to Expand Your Customer
Base
David Brandi consistently delivers quality
and proves himself in every project. He always has a strong focus on engagement
with personal business connections.
So, by building on word of mouth and regular upbeat
delivery, David has expanded his clientele. Let’s take a look at some of the
tips from David Brandi that can help you grow your customer base too.
Getting out of your comfort
zone while formulating a Stellar Sales pitch
While taking Brandi and Co to newer avenues
of success, David Brandi went against the grain and defied expectations at all
times. For him, selling is about a transfer of trust. As such, he always relies
on creating comfortable sales pitches.
To create optimal sales pitches, David Brandi
advises aspiring businesses to first focus on relationship building with
potential customers.
Reaching new customers involves building
trust. It’s one of the key ways to do just that. You’re bound to earn your
customer’s ears with solid credibility once you make them trust you. David
Brandi believes in educating your customers to recognise your service’s
superior value after earning their trust.
Using Your Existing Network
as a Leverage
David Brandi considers good word of mouth as
a powerful means to grow a business’ customer base. Throughout his professional
ventures, he always tapped into his existing networks to reach out and reap the
rewards off of the client’s word of mouth.
David Brandi views referrals as solid leads.
Therefore, he recommends businesses develop core customer groups leading to
quality referrals. One good strategy can be to use networking skills optimally
within your respective target markets. For example, if you’re running a bike
shop, it’ll be rewarding to join as many cycling-related groups as you can.
Any business can determine a good fit for its
product or service with ease by tapping into the immediate network. You can
leverage the trust that will have formed within your networks by following the
above tip. Over at Brandi and Co, David
Brandi did so by booting after focusing on the lowest hanging fruit in the
beginning. It’s most likely that your network contact will also recommend your
business to their respective networks by doing so.
Building an Effective
Relationship Map
While pursuing various entrepreneurial
projects over the years, David Brandi learned to identify the areas in his
business ecosystem with the greatest need for his services. Afterwards, he
matched those areas with his most robust relationships by building a
“relationship map”.
David Brandi advises the nascent businesses
to do the same because a relationship map helps point towards a direction a
business needs to reach out to. By doing so, your business will face little
difficulty tapping into multiple potential customer bases.
When David Brandi first started Brandi and
Co, he created a value-added relationship map with collaborative partners. However,
it did introduce him to new clients but not the resources he needed to do the necessary
work. To this day, David Brandi regularly updates his relationship map, leading
to further opportunities.
Expanding Your Network
Continuously
As per David Brandi, it’ll be impossible for
a business to succeed if it lacks helpful contacts. It does not matter whether
you have a great idea and a solid business structure; pursuing continuous
network expansion is the way to go.
Well, how can you go about expanding your
network? David Brandi recommends attending networking events, forming
partnerships, joining organisations, and watching your network grow.
A Side Point
David Brandi takes pride in following all the
up-to-date ATO (Australian Tax Office) regulations and advises aspiring
businesses to do so.
What’s more? He also made great efforts to
register his company, Brandi and Co, based in Abbotsford, Victoria, with ASIC
(Australian Securities and Investments Commission).
Following all the legal regulations can help
avoid future challenges.
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