David Brandi’s 4 Tips to Expand Your Customer Base | Getting out of your comfort zone while formulating a Stellar Sales pitch

 

David Brandi views building a personal brand before building a business brand as key in the professional services space. Brandi and Co have worked hard to build a reputation that has made it easier to win regular clients over the years.

Try some of the tips from David Brandi to grow your customers quickly. This article will go through some very simple but efficient ways of expanding your customer base.

David Brandi’s 4 Tips to Expand Your Customer Base

David Brandi consistently delivers quality and proves himself in every project. He always has a strong focus on engagement with personal business connections.

So, by building on word of mouth and regular upbeat delivery, David has expanded his clientele. Let’s take a look at some of the tips from David Brandi that can help you grow your customer base too.

Getting out of your comfort zone while formulating a Stellar Sales pitch

While taking Brandi and Co to newer avenues of success, David Brandi went against the grain and defied expectations at all times. For him, selling is about a transfer of trust. As such, he always relies on creating comfortable sales pitches.

To create optimal sales pitches, David Brandi advises aspiring businesses to first focus on relationship building with potential customers.

Reaching new customers involves building trust. It’s one of the key ways to do just that. You’re bound to earn your customer’s ears with solid credibility once you make them trust you. David Brandi believes in educating your customers to recognise your service’s superior value after earning their trust.

Using Your Existing Network as a Leverage

David Brandi considers good word of mouth as a powerful means to grow a business’ customer base. Throughout his professional ventures, he always tapped into his existing networks to reach out and reap the rewards off of the client’s word of mouth.

David Brandi views referrals as solid leads. Therefore, he recommends businesses develop core customer groups leading to quality referrals. One good strategy can be to use networking skills optimally within your respective target markets. For example, if you’re running a bike shop, it’ll be rewarding to join as many cycling-related groups as you can.

Any business can determine a good fit for its product or service with ease by tapping into the immediate network. You can leverage the trust that will have formed within your networks by following the above tip.  Over at Brandi and Co, David Brandi did so by booting after focusing on the lowest hanging fruit in the beginning. It’s most likely that your network contact will also recommend your business to their respective networks by doing so.  

Building an Effective Relationship Map

While pursuing various entrepreneurial projects over the years, David Brandi learned to identify the areas in his business ecosystem with the greatest need for his services. Afterwards, he matched those areas with his most robust relationships by building a “relationship map”.

David Brandi advises the nascent businesses to do the same because a relationship map helps point towards a direction a business needs to reach out to. By doing so, your business will face little difficulty tapping into multiple potential customer bases.

When David Brandi first started Brandi and Co, he created a value-added relationship map with collaborative partners. However, it did introduce him to new clients but not the resources he needed to do the necessary work. To this day, David Brandi regularly updates his relationship map, leading to further opportunities.

Expanding Your Network Continuously

As per David Brandi, it’ll be impossible for a business to succeed if it lacks helpful contacts. It does not matter whether you have a great idea and a solid business structure; pursuing continuous network expansion is the way to go.  

Well, how can you go about expanding your network? David Brandi recommends attending networking events, forming partnerships, joining organisations, and watching your network grow.

A Side Point

David Brandi takes pride in following all the up-to-date ATO (Australian Tax Office) regulations and advises aspiring businesses to do so.

What’s more? He also made great efforts to register his company, Brandi and Co, based in Abbotsford, Victoria, with ASIC (Australian Securities and Investments Commission).

Following all the legal regulations can help avoid future challenges.

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